{"id":8093,"date":"2019-12-15T17:14:28","date_gmt":"2019-12-15T14:14:28","guid":{"rendered":"https:\/\/www.dijitaltopuklar.com\/?p=8093"},"modified":"2019-12-15T17:14:28","modified_gmt":"2019-12-15T14:14:28","slug":"esitlikci-reklam-mumkun-unstereotype-alliance-turkiye-platformu","status":"publish","type":"post","link":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/2019\/12\/esitlikci-reklam-mumkun-unstereotype-alliance-turkiye-platformu\/","title":{"rendered":"E\u015fitlik\u00e7i Reklam M\u00fcmk\u00fcn: Unstereotype Alliance T\u00fcrkiye Platformu"},"content":{"rendered":"<h4><em>Reklamda Toplumsal Cinsiyet E\u015fitli\u011fi Kurulu (RTCEK) \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, UN Women koordinasyonuyla kurulan Unstereotype Alliance T\u00fcrkiye platformu, reklam ve medya i\u00e7eriklerinin e\u015fitlikten yana de\u011fi\u015ftirilmesi i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fctecek.<\/em><\/h4>\n<p>Birle\u015fmi\u015f Milletler Kad\u0131n Birimi\u2019nin (UN Women) t\u00fcm ilgili kurulu\u015flar\u0131 bir araya getirerek olu\u015fturdu\u011fu K\u00fcresel Unstereotype Alliance Platformunun T\u00fcrkiye b\u00f6l\u00fcm\u00fcn\u00fcn lansman\u0131 13 Aral\u0131k Cuma g\u00fcn\u00fc \u0130stanbul\u2019da yap\u0131ld\u0131. Reklamda Toplumsal Cinsiyet E\u015fitli\u011fi Kurulu (RTCEK) \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, UN Women koordinasyonuyla y\u00fcr\u00fct\u00fclecek olan i\u015f birli\u011fi platformunun a\u00e7\u0131l\u0131\u015f\u0131na Reklamverenler Derne\u011fi (RVD) Ba\u015fkan\u0131 Ahmet Pura ile UN Women Avrupa ve Orta Asya B\u00f6lge Direkt\u00f6r\u00fc Alia El-Yassir ev sahipli\u011fi yapt\u0131.<\/p>\n<p>UN Women taraf\u0131ndan y\u00fcr\u00fct\u00fclen Unstereotype Alliance giri\u015fimi, d\u00fcnya \u00e7ap\u0131nda reklam verenlerin, markalar\u0131n ve \u015firketlerin bir araya gelerek toplumsal cinsiyete dayal\u0131 kal\u0131p yarg\u0131lar\u0131n medyada ve reklam end\u00fcstrisinde de\u011fi\u015ftirilmesi, daha pozitif ve e\u015fitlik\u00e7i bir reklam anlay\u0131\u015f\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fctecek.<\/p>\n<p><strong>\u201cToplumsal cinsiyet e\u015fitli\u011finde d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nc\u00fcs\u00fc olaca\u011f\u0131z\u201d<\/strong><\/p>\n<p>Cuma g\u00fcnk\u00fc etkinlikte a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan RVD Ba\u015fkan\u0131 Ahmet Pura, yap\u0131lan \u00e7al\u0131\u015fmalar\u0131 \u015f\u00f6yle a\u00e7\u0131klad\u0131: \u201cBug\u00fcn sadece T\u00fcrkiye i\u00e7in de\u011fil, t\u00fcm d\u00fcnyada toplumsal cinsiyet e\u015fitli\u011fi konusunda \u00f6nemli bir ad\u0131m att\u0131k. Reklam sekt\u00f6r\u00fcnde imza ataca\u011f\u0131m\u0131z toplumsal cinsiyet e\u015fitli\u011fi konusundaki \u00e7al\u0131\u015fmalar\u0131n, ileride farkl\u0131 sekt\u00f6rlerin ve yasal d\u00fczenlemelerin \u00f6n\u00fcn\u00fc a\u00e7aca\u011f\u0131na olan inanc\u0131m\u0131z tam. Bu vesileyle sekt\u00f6r\u00fcn t\u00fcm payda\u015flar\u0131n\u0131 i\u015f birli\u011fine davet ediyorum. Reklam ajanslar\u0131n\u0131n ve reklamverenlerin kampanya haz\u0131rl\u0131k s\u00fcre\u00e7lerinde gereken \u00f6zeni g\u00f6stermesi en g\u00fc\u00e7l\u00fc ad\u0131mlardan biri. Bunun yan\u0131nda akademisyenlerin e\u011fitim s\u00fcre\u00e7lerinde bu konuyu vurgulamas\u0131, medyan\u0131n y\u00f6nlendirici konumda g\u00f6rev almas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Elbette en kritik g\u00f6rev izleyicilere, takip\u00e7ilere d\u00fc\u015f\u00fcyor; sekt\u00f6r\u00fcn \u00e7al\u0131\u015fmalar\u0131n\u0131 denetleyecek, uyar\u0131larda bulunacak olanlar yine izleyicilerimiz.\u201d<\/p>\n<p><strong>\u201c\u00c7al\u0131\u015fmalar\u0131m\u0131z bir d\u00fcnya projesine d\u00f6n\u00fc\u015fecek\u201d<\/strong><\/p>\n<p>UN Women Avrupa ve Orta Asya B\u00f6lge Direkt\u00f6r\u00fc Alia El-Yassir konu\u015fmas\u0131nda \u201c\u201cUnstereotype Alliance T\u00fcrkiye platformunun kurulmas\u0131 yaln\u0131zca T\u00fcrkiye ve b\u00f6lge i\u00e7in de\u011fil, medya ve reklamlardaki zararl\u0131 kal\u0131p yarg\u0131lar\u0131n ortadan kald\u0131r\u0131lmas\u0131 amac\u0131 ta\u015f\u0131yan Unstereotype Alliance\u2019\u0131n k\u00fcresel \u00e7abalar\u0131 i\u00e7in \u00e7ok \u00f6nemli bir kilometre ta\u015f\u0131d\u0131r.\u201d s\u00f6zlerine yer verdi.<\/p>\n<p>RVD Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ay\u015fen Akal\u0131n ve UN Women T\u00fcrkiye Ofisi Programlar M\u00fcd\u00fcr\u00fc Zeliha \u00dcnald\u0131, Unstereotype Alliance\u2019tan bahsederek, T\u00fcrkiye\u2019de kurulan \u00e7al\u0131\u015fma yap\u0131s\u0131n\u0131n detaylar\u0131n\u0131 aktard\u0131.<\/p>\n<p>T\u00fcrkiye\u2019deki \u00e7al\u0131\u015fma yap\u0131s\u0131na liderlik edecek olan firmalar: Avon, Coca-Cola Colgate-Palmolive, Eczac\u0131ba\u015f\u0131 Holding, Eti G\u0131da, Johnson&amp;Johnson, Kantar Media, Ko\u00e7 Holding, P&amp;G, Publicis Group\u00e9, Unilever, Vodafone, WPP.<\/p>\n<p><strong>Unstereotype Alliance Platformunun Hedefleri<\/strong><\/p>\n<ul>\n<li>\u00c7e\u015fitlilik ve kapsay\u0131c\u0131l\u0131\u011f\u0131 \u00f6n plana \u00e7\u0131kararak i\u015f ortamlar\u0131nda kal\u0131p yarg\u0131lardan uzak bir \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fcn\u00fcn te\u015fvik edilmesi,<\/li>\n<li>Reklam i\u00e7eri\u011finde kli\u015felerden ar\u0131nd\u0131r\u0131lm\u0131\u015f e\u015fitlik\u00e7i tasvirler i\u00e7in \u015firketlerin uymas\u0131 gereken ilke ve k\u0131lavuzlar\u0131n geli\u015ftirilmesi,<\/li>\n<li>Halk aras\u0131nda fark\u0131ndal\u0131k yaratan ileti\u015fim yollar\u0131 ile kal\u0131p yarg\u0131lara ve ayr\u0131mc\u0131l\u0131\u011fa son verecek olan eylemlerin te\u015fvik edilmesidir.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u2666<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklamda Toplumsal Cinsiyet E\u015fitli\u011fi Kurulu (RTCEK) \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, UN Women koordinasyonuyla kurulan Unstereotype Alliance T\u00fcrkiye platformu, reklam ve medya i\u00e7eriklerinin e\u015fitlikten yana de\u011fi\u015ftirilmesi i\u00e7in \u00e7al\u0131\u015fmalar y\u00fcr\u00fctecek. Birle\u015fmi\u015f Milletler Kad\u0131n Birimi\u2019nin (UN Women) t\u00fcm ilgili kurulu\u015flar\u0131 bir araya getirerek olu\u015fturdu\u011fu K\u00fcresel Unstereotype Alliance Platformunun T\u00fcrkiye b\u00f6l\u00fcm\u00fcn\u00fcn lansman\u0131 13 Aral\u0131k Cuma g\u00fcn\u00fc \u0130stanbul\u2019da yap\u0131ld\u0131. Reklamda Toplumsal Cinsiyet E\u015fitli\u011fi [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,32],"tags":[540,648,755,780],"_links":{"self":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/posts\/8093"}],"collection":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/comments?post=8093"}],"version-history":[{"count":0,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/posts\/8093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/media\/8094"}],"wp:attachment":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/media?parent=8093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/categories?post=8093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/tags?post=8093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}