2004 y\u0131l\u0131nda Mark Zuckerberg taraf\u0131ndan yaln\u0131zca Harvard \u00dcniversitesi \u00f6\u011frencileri i\u00e7in kurulan, iki sene sonra ise \u00fcniversite d\u0131\u015f\u0131ndan da insanlar\u0131n kullan\u0131m\u0131na a\u00e7\u0131lmas\u0131yla bir anda d\u00fcnya \u00e7ap\u0131nda pop\u00fcler olan ve 4 sene i\u00e7inde 100 milyon kullan\u0131c\u0131ya ula\u015fan Facebook, bug\u00fcn t\u00fcm d\u00fcnyada en \u00e7ok ziyaret edilen ve kullan\u0131lan web sitelerinden biri haline geldi.<\/p>\n
2018\u2019in ilk aylar\u0131nda yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re d\u00fcnya n\u00fcfusunun y\u00fczde 28.5\u2019i aktif olarak Facebook kullan\u0131yor. Ancak toplam kullan\u0131c\u0131 say\u0131s\u0131 14 y\u0131lda 2 milyar 167 milyona ula\u015fan Facebook, di\u011fer sosyal medya platformlar\u0131n\u0131n pop\u00fclaritesinin artmas\u0131yla beraber k\u00fc\u00e7\u00fck de olsa bir gerileme ya\u015famaya ba\u015flad\u0131.<\/p>\n
Facebook kullan\u0131m oranlar\u0131n\u0131n \u00f6zellikle 2015 y\u0131l\u0131nda %20 civar\u0131nda d\u00fc\u015ft\u00fc\u011f\u00fc g\u00f6r\u00fcl\u00fcyor. Kullan\u0131c\u0131 say\u0131s\u0131 olarak hala zirveyi zorluyor olsa da Facebook, g\u00fcn ge\u00e7tik\u00e7e, \u00f6zellikle gen\u00e7ler aras\u0131nda, pop\u00fclerli\u011fini yitiriyor.<\/p>\n
Daha h\u0131zl\u0131, daha \u2018anl\u0131k\u2019 sosyal medya!<\/strong><\/p>\n Sosyal medya trendlerinin gerisinde kalmamak ad\u0131na Facebook y\u00f6netimi s\u0131kl\u0131kla uygulamalar\u0131n\u0131 geli\u015ftiriyor, kullan\u0131c\u0131 deneyimini kusursuz hale getirmek i\u00e7in devasa bir ekiple \u00e7al\u0131\u015f\u0131yor. Ancak yine de ara\u015ft\u0131rmalar gen\u00e7 n\u00fcfusun Facebook yerine Instagram ve Snapchat gibi uygulamalar\u0131 tercih etmeye ba\u015flamas\u0131yla birlikte ciddi bir d\u00fc\u015f\u00fc\u015f ya\u015f\u0131yor.<\/p>\n Facebook kullan\u0131m alanlar\u0131n\u0131 geni\u015fletirken, sosyal medya trendleri sadele\u015fmeye y\u00f6neliyor. Tan\u0131d\u0131klar\u0131n\u0131zla ileti\u015fimde kalabildi\u011finiz bir platform olmas\u0131n\u0131n yan\u0131 s\u0131ra, haber kayna\u011f\u0131 \u00f6zelli\u011fi ile e\u015finizin dostunuzun payla\u015ft\u0131\u011f\u0131 g\u00fcnl\u00fck iletileri takip etmenizi sa\u011fl\u0131yor. Ki\u015fisel g\u00f6nderilerin yan\u0131 s\u0131ra \u00e7e\u015fitli etkinliklerin ve g\u00fcndem haberlerinin takip edilebildi\u011fi bir platform olma \u00f6zelli\u011fi ile \u00f6ne \u00e7\u0131k\u0131yor. Ayn\u0131 zamanda \u00e7e\u015fitli oyunlar oynayabildi\u011finiz, canl\u0131 yay\u0131nlar yapabildi\u011finiz bir mecra olmas\u0131na ra\u011fmen yine de neden daha \u2018basit\u2019 uygulamalar olarak sunulan Instagram ve Snapchat kullan\u0131m\u0131 yayg\u0131nla\u015f\u0131yor olabilir?<\/p>\n Yap\u0131lan ara\u015ft\u0131rmalar \u00f6zellikle gen\u00e7lerin i\u00e7erik kalabal\u0131\u011f\u0131 i\u00e7erisinde kaybolmak yerine basit payla\u015f\u0131mlar\u0131n oldu\u011fu platformlar\u0131 tercih etti\u011fini g\u00f6steriyor. Instagram\u2019a da Snapchat benzeri \u2018Hikaye\u2019 \u00f6zelli\u011finin de eklenmesiyle anl\u0131k payla\u015f\u0131mlar i\u00e7in bu iki platform daha s\u0131k tercih edilir oldu.<\/p>\n 18 ya\u015f alt\u0131 gen\u00e7lerin sosyal medya kullan\u0131m\u0131 ile ilgili ebeveynlerin bilin\u00e7lenmi\u015f olmas\u0131 ve \u00e7e\u015fitli k\u0131s\u0131tlamalara gidiliyor olmas\u0131 da bir etken gibi g\u00f6r\u00fcn\u00fcyor ancak yine de istatistiksel olarak di\u011fer uygulamalara y\u00f6nelim yayg\u0131nla\u015f\u0131yor.<\/p>\n \u201cFacebook\u2019un bir gen\u00e7lik sorunu var!\u201d<\/strong><\/p>\n EMarketer firmas\u0131n\u0131n yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada, 18-24 ya\u015flar\u0131ndaki sosyal a\u011f kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 83’\u00fcn\u00fcn 2018’de Facebook kullanaca\u011f\u0131 ve bu oran\u0131n 2021 y\u0131l\u0131na kadar y\u00fczde 81,5’e kadar d\u00fc\u015febilece\u011fi \u00f6ng\u00f6r\u00fcld\u00fc. EMarketer’in ba\u015f analisti Karin von Abrams, Facebook\u2019un bir \u2018gen\u00e7lik\u2019 sorunu oldu\u011funu ifade ederek daha az karma\u015f\u0131k olan sosyal medya mecralar\u0131na y\u00f6nelmenin artaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n We Are Social\u2019\u0131n 2018 y\u0131l\u0131nda yapt\u0131\u011f\u0131 ara\u015ft\u0131rma ise, T\u00fcrkiye\u2019de aktif olarak internet kullanan 54 milyon 330 bin ki\u015fi mevcut ve 51 milyon ki\u015fi Facebook, 33 milyon da ki\u015fi de Instagram kullan\u0131yor. Ancak bu say\u0131lar\u0131n da de\u011fi\u015febilece\u011fi, gerileyebilece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. \u0130statistiklerin dijital pazarlama stratejilerine nas\u0131l etki edece\u011fi ise merak konusu.<\/p>\n <\/p>\n \u2666<\/p>\n","protected":false},"excerpt":{"rendered":" 2004 y\u0131l\u0131nda Mark Zuckerberg taraf\u0131ndan yaln\u0131zca Harvard \u00dcniversitesi \u00f6\u011frencileri i\u00e7in kurulan, iki sene sonra ise \u00fcniversite d\u0131\u015f\u0131ndan da insanlar\u0131n kullan\u0131m\u0131na a\u00e7\u0131lmas\u0131yla bir anda d\u00fcnya \u00e7ap\u0131nda pop\u00fcler olan ve 4 sene i\u00e7inde 100 milyon kullan\u0131c\u0131ya ula\u015fan Facebook, bug\u00fcn t\u00fcm d\u00fcnyada en \u00e7ok ziyaret edilen ve kullan\u0131lan web sitelerinden biri haline geldi. 2018\u2019in ilk aylar\u0131nda yap\u0131lan ara\u015ft\u0131rmalara […]<\/p>\n","protected":false},"author":3,"featured_media":7080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,32,34],"tags":[328,329,701,705],"_links":{"self":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/posts\/7079"}],"collection":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/comments?post=7079"}],"version-history":[{"count":0,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/posts\/7079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/media\/7080"}],"wp:attachment":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/media?parent=7079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/categories?post=7079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/tags?post=7079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}