{"id":4353,"date":"2018-03-26T17:34:09","date_gmt":"2018-03-26T20:34:09","guid":{"rendered":"https:\/\/dijitaltopuklar.com\/s\/?p=4353"},"modified":"2018-03-26T17:34:09","modified_gmt":"2018-03-26T20:34:09","slug":"neden-disital-donusum","status":"publish","type":"post","link":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/2018\/03\/neden-disital-donusum\/","title":{"rendered":"Neden Di\u015eital D\u00f6n\u00fc\u015f\u00fcm?"},"content":{"rendered":"

Dijital Topuklar olarak iki seneden biraz uzun bir s\u00fcre \u00f6nce yola \u00e7\u0131kt\u0131\u011f\u0131m\u0131zda, konu\u015fmak istedi\u011fimiz konular dijital platformlarda i\u00e7erik \u00fcretimi, bu i\u00e7erikleri \u00fcretir ve payla\u015f\u0131rken dikkate al\u0131nmas\u0131 gereken etik sorumluluklar, bu sorumluluklarda sadece -\u015fimdi Etki Liderleri olarak tan\u0131mlad\u0131\u011f\u0131m\u0131z- i\u00e7erik \u00fcreticilerinin de\u011fil, onlarla i\u015fbirli\u011fi yapan marka ve ajanslar\u0131n rolleri; \u00e7ocuklar\u0131n dijitali kullan\u0131m\u0131 ve dijitalde \u00e7ocuklar\u0131n kullan\u0131lmas\u0131, giri\u015fimcili\u011fe ilham veren \u00f6rnekler<\/em>… idi…<\/p>\n

Feminizm, her ikisi de kad\u0131n olan bu platformun kurucular\u0131n\u0131n do\u011fal g\u00fcndemi olmas\u0131na ra\u011fmen, i\u00e7erik olarak masaya ilk koydu\u011fumuz konulardan biri de\u011fildi.<\/p>\n

Art\u0131k \u00f6yle…<\/p>\n

\u0130ki senede \u00e7ok \u015fey de\u011fi\u015fti, hem toplumsal, hem de kurumsal anlamda…<\/p>\n

Toplumsal De\u011fi\u015fim<\/h4>\n

\u00d6ncelikle bir \u00d6zgecan vakas\u0131 ya\u015fand\u0131… 2015 y\u0131l\u0131nda, hen\u00fcz 22 ya\u015f\u0131ndayken sald\u0131r\u0131ya u\u011frayan bu gen\u00e7 kad\u0131n\u0131n \u00f6l\u00fcm\u00fc, Twitter’daki #sendeanlat etiketi alt\u0131nda binlerce kad\u0131n\u0131n ge\u00e7mi\u015fte ya\u015fad\u0131klar\u0131 sald\u0131r\u0131lar\u0131 if\u015fa etmelerine sebep olurken, etkisi dalga dalga yay\u0131larak bir\u00e7ok kad\u0131na g\u00fc\u00e7 verdi.<\/p>\n

Ge\u00e7ti\u011fimiz senenin sonuna do\u011fru Hollywood’da patlak veren Weinstein skandal\u0131n\u0131n ard\u0131ndan ortaya \u00e7\u0131kan #MeToo<\/a> kampanyas\u0131 da, kurumsaldan topluma yay\u0131lmas\u0131 ad\u0131na ilgi \u00e7ekiciydi.<\/p>\n

Kurumsal De\u011fi\u015fim<\/h4>\n

\u201cKad\u0131n-erkek e\u015fitsizli\u011fi sadece kad\u0131nlar\u0131 de\u011fil; her ya\u015ftan kad\u0131n\u0131 ve erke\u011fi, k\u0131sacas\u0131 hepimizi etkileyen bir insan haklar\u0131 meselesidir\u201d<\/em> diyen Birle\u015fmi\u015f Milletler, 2014 y\u0131l\u0131n\u0131n Temmuz ay\u0131nda HeForShe<\/a> kampanyas\u0131n\u0131 ba\u015flatt\u0131.<\/p>\n

2015 y\u0131l\u0131nda T\u00fcrkiye’de ba\u015f\u0131n\u0131 Ko\u00e7 Holding’in \u00e7ekti\u011fi bir\u00e7ok kurumsal marka bu kampanyaya destek vererek erkek \u00e7al\u0131\u015fanlar\u0131n\u0131 HeForShe hareketine kat\u0131lmaya davet etti.<\/p>\n

Yak\u0131n zamanda, yine UN Women’in geli\u015ftirdi\u011fi Women Empowerment Principles (WEPS) – Kad\u0131n\u0131n G\u00fc\u00e7lenmesi Prensipleri<\/strong> ile, kad\u0131nlar\u0131n, t\u00fcm sekt\u00f6rlerde ve her d\u00fczeyde, ekonomik ya\u015fam\u0131n i\u00e7inde yer alabilmelerini sa\u011flamak amac\u0131yla geli\u015ftirilen 7 ilkeyi imzalamak \u00fczere \u015firketlere \u00e7a\u011fr\u0131da bulunuldu. T\u00fcrkiye’den bir\u00e7ok \u015firket<\/a>, bu ilkelerin alt\u0131na imza att\u0131.<\/p>\n

T\u00fcrkiye’de yerel d\u00f6n\u00fc\u015f\u00fcm\u00fcn en radikal \u00f6rneklerinden biri T\u00dcS\u0130AD’da ya\u015fand\u0131. Ge\u00e7ti\u011fimiz Ocak ay\u0131nda al\u0131nan bir genel kurul karar\u0131yla, derne\u011fin isminin, “t\u00fcm \u00fcyelerini kapsayacak, dernek ama\u00e7 ve faaliyetleri ile e\u015fg\u00fcd\u00fcml\u00fc olacak ve 21. y\u00fczy\u0131l\u0131n gerek ve ihtiya\u00e7lar\u0131na hitap edecek \u015fekilde” T\u00fcrk Sanayici ve \u0130\u015f \u0130nsanlar\u0131 Derne\u011fi<\/strong> olarak de\u011fi\u015ftirilmesine karar verildi.<\/p>\n

Di\u015eital D\u00f6n\u00fc\u015f\u00fcm<\/h4>\n

B\u00fct\u00fcn bu geli\u015fmeler, dijital d\u00fcnyan\u0131n d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fc sayesinde h\u0131z kazan\u0131yor. Bir yandan yeni nesil teknolojinin farkl\u0131 sekt\u00f6rlerde k\u00f6klenmeye ba\u015flamas\u0131yla birlikte bir\u00e7ok \u015firket “dijital d\u00f6n\u00fc\u015f\u00fcm”\u00fc g\u00fcndemine al\u0131rken, toplumsal cinsiyet e\u015fitli\u011finin, gerek toplumsal gerek kurumsal boyutta tart\u0131\u015f\u0131l\u0131yor olmas\u0131, t\u00fcm bu d\u00f6n\u00fc\u015f\u00fcme “Di\u015fital” bir boyut kat\u0131yor.<\/strong><\/p>\n

Dijital Topuklar olarak, her ne kadar gidilecek \u00e7ok yol olsa da, her ne kadar baz\u0131 giri\u015fimler sadece sembolik olarak ba\u015flasa da, feminizm ve toplumsal cinsiyet e\u015fitli\u011finin giderek daha da y\u00fcksek sesle konu\u015fuluyor olmas\u0131n\u0131 memnuniyetle kar\u015f\u0131l\u0131yor, bu “Di\u015fital D\u00f6n\u00fc\u015f\u00fcm”<\/strong>\u00fcn tam ortas\u0131nda yer almaktan b\u00fcy\u00fck heyecan duyuyoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dijital Topuklar olarak iki seneden biraz uzun bir s\u00fcre \u00f6nce yola \u00e7\u0131kt\u0131\u011f\u0131m\u0131zda, konu\u015fmak istedi\u011fimiz konular dijital platformlarda i\u00e7erik \u00fcretimi, bu i\u00e7erikleri \u00fcretir ve payla\u015f\u0131rken dikkate al\u0131nmas\u0131 gereken etik sorumluluklar, bu sorumluluklarda sadece -\u015fimdi Etki Liderleri olarak tan\u0131mlad\u0131\u011f\u0131m\u0131z- i\u00e7erik \u00fcreticilerinin de\u011fil, onlarla i\u015fbirli\u011fi yapan marka ve ajanslar\u0131n rolleri; \u00e7ocuklar\u0131n dijitali kullan\u0131m\u0131 ve dijitalde \u00e7ocuklar\u0131n kullan\u0131lmas\u0131, giri\u015fimcili\u011fe […]<\/p>\n","protected":false},"author":3,"featured_media":4871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[240,258,336,384,755,774,803],"_links":{"self":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/posts\/4353"}],"collection":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/comments?post=4353"}],"version-history":[{"count":0,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/posts\/4353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/media\/4871"}],"wp:attachment":[{"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/media?parent=4353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/categories?post=4353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perihanciragoz.com\/dijitaltopuklar\/wp-json\/wp\/v2\/tags?post=4353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}